Happy customers are customers who will not just continue to give you their business and money, but also recommend you to their family and friends. Many business experts agree that returning happy customers are much more valuable than newly acquired customers. Why?
The cost of acquiring new customers is significantly more expensive, not to mention, existing customers don’t need to be convinced of anything if you’re delivering consistent quality products and services.
Encouraging happy customers often comes down to the same basic techniques and strategies. Here are some of the best tips for boosting your customer satisfaction, and encouraging loyalty.
Provide Quick Service
Customer surveys reveal time and time again that one of the most important aspects of customer satisfaction is speed. Customers want to make sure that they’re answered immediately. Whether it’s sending out replacement parts as soon as possible or replying to an email, the idea is a fast reply so that customers feel like they’re valued.
If you make customers wait incredibly long periods of time, they’ll start to feel like they’re not important to you. It won’t be very long until they take their business elsewhere. Luckily, technology like automation software and chatbots have made it easier than ever to reply right away without having to pay employees to work around the clock.
Ask For Their Feedback
One of the greatest tools that you have is customer feedback. Get to know what your customers are thinking, and what they like or don’t like about your services. The best part is that positive and negative reviews can both be a good thing for your business. For one, positive reviews can lead to five star ratings on Google, while negative reviews can be an opportunity to learn where you have room to grow.
At the end of the day, customers are humans just like everybody else. Everybody wants to feel appreciated and acknowledged. Thank them for their business with words, and also by thanking them with loyalty rewards. Whether it’s by offering discounts, free products, or membership exclusives, the idea is to thank customers for their loyalty which will show them you appreciate them. The more you can provide incentive for returning to your business, the more you will breed customer loyalty.
If you go to a restaurant and order dinner, it wouldn’t be acceptable for the waiter to bring your dish and walk away, never to be seen again. The same goes for customers buying products or services in your business. After a customer purchases from you, follow up with them and make sure that everything went smoothly.
A simple follow-up email or call is a great way to show that you proactively care about whether they’re happy with your business or not.
Lastly, continue to send marketing emails to stay top of mind with your customers. That way, the next time they require what it is that you saw again, you’ll be there to remind them that you’re the go to business to choose.