The COVID-19 pandemic has fundamentally changed the world that we live in. With more than 64.7 million reported cases around the world, it appears that this is an issue that will take an all-hands-on-deck approach. As a result, even corporations and entrepreneurs are getting in on the action to provide support in the form of critical donations during the pandemic. Through this kind of support, corporations and entrepreneurs alike are making a huge difference while saving lives, building their reputation, and exemplifying the idea of corporate consciousness.
Today, we want to take a closer look at how corporate consciousness, particularly in the age of COVID-19, can help not just your business, but also the world that we share with one another.
Corporate Consciousness: How Can My Business Thrive With This Model?
In order to understand the benefits of corporate consciousness as an applied practice, it is better for us to properly understand what this means in the context of your business. A conscious business is a strategic business model for entrepreneurs and corporate leaders who are aware of their impact on society as well as the world. This model was developed to better instill a corporate culture of giving back, caring for the world, and always prioritizing doing what’s right, within a capitalist context.
To apply this strategy to your model, particularly with regard to the novel coronavirus pandemic, there are a few key steps that must be undertaken to properly adapt your business and mindset. Let’s go ahead and highlight a few key steps that business owners at home can follow to start developing their own brand of corporate consciousness.
1) Find Your Purpose – Right now, COVID-19 is at the forefront of our minds. Many other business owners around the nation feel similarly. Finding purpose is about focusing your efforts toward an area that you can affect. Take some time to dwell on this concept and don’t be afraid to dig deep.
2) Stakeholder Alignment – Even a conscious business needs to prioritize its stakeholders. To do this the proper way, your company and investors must share similar values, goals, and expectations. Pivoting discussions away from the sole pursuit of profit and toward developing a better more conscious brand can be the ideal way to ensure that this happens.
3) Developing a Conscious Culture – In order to cultivate a conscious business, maintain an awareness of the impact that you and your company can have. Instill those values within your office and maintain them as your business grows. The values that are allocated to your business and hammered upon by leadership will develop the business itself, shaping the culture that your company carries into the future.
Developing a winning company is about more than just your bottom line. While COVID-19 isn’t here forever, it is the latest indication that corporations can leap into action to support those in need while maintaining loyalty to their clients, shareholders, and themselves.
How can a better and more conscious business improve your career?