So, you want to start your own lash business this year. It may seem daunting to take this big step in starting an eyelash extension business without much experience. Luckily, this guide will share helpful tips on how to start a successful lash business in 2023. We talked to lash professionals for their best insights for aspiring lash techs.
Read on for information on how to get certified, launch your eyelash business, and grow your clientele.
Starting Your Lash Business: Top Tips for Success
If you’re new to the beauty industry but have a passion for lash extensions, you’re not alone. Many people are interested in learning how to start their own eyelash businesses. That’s why we created this guide of top tips for getting your business off the ground.
The first step to starting a lash business or working in a lash salon is to get certified by a reputable company. The Lash Professional shares that taking a training and certification course like the ones it offers gives new lash babes the tools they need to successfully create stunning lash looks for clients. Getting certified allows you to practice lashing legally and also shows you are a professional in your trade. There are plenty of reputable online and in-person courses you can choose from. Also, be sure to research what licensing your state requires lash technicians to have before launching your business.
Create a Business Strategy
Next, you will need to create a business strategy before launching your eyelash extension business. This includes researching your target market, creating a brand for your business, setting goals and budgets, and developing your prices. It can be helpful to work with another entrepreneur to develop a solid strategy. Even if they aren’t in the beauty industry, another entrepreneur can offer good insight on the business side of things.
Market Your Business
Next, you will need to market your eyelash extension services to attract clients. Once you know what potential customers are looking for, you can create a marketing strategy to target people who might be interested in your eyelash extension business. The Lash & Sugar Company suggests using social media heavily to get the word out about your new business. Create a professional Instagram and Facebook page where you can post about your services and share before and after images of your work. Potential clients will value getting to see what kind of lashes you can provide before they book an appointment.
Start a Referral Program
Once you have some clientele, Sinful Lashes suggests that you start a referral program to incentivize customers to refer their friends. This will help you get a stream of new clients to build your client base. You can offer a discount on a future service to people who refer their family or friends. It’s an easy but effective way to gain customers and build your business quickly.
Provide Professional Services
As a lash artist, once you have started a lash business, you should provide the best services possible to your clients. The word will get out that you are the newest best lash tech in town. Once you’ve been established for a bit, you can even consider adding to your service offerings. Many eyelash extension businesses also offer lash tinting and/or brow lamination services. By expanding your offerings, you can attract more potential customers and grow your eyelash business.
Now that you have some helpful tips in your back pocket, it’s time to get started planning for your future lash business. Sign up for a certification course, develop your business plan, and launch your eyelash business in 2023. Good luck! You’ve got this!