Helen Schifter will be the first to tell you how much industries have changed over time, including but not limited to the publishing industry. But especially the publishing industry, has been totally transformed by the evolutions of digital media. The ways that the digital media space has absolutely democratized the media space so that anybody and everybody now has a platform, is remarkable.
But the effects that’s had on the publishing industry haven’t been spoken about, according to Helen Schifter. The changes have been hotly anticipated by those that have a prudent understanding of the ways the technology industry works and operates. This is something that isn’t lost on many publishing houses, which specialize in trying to sell their authors’ books en masse and where the sheer quantity of purchases is what accounts for the financial health of their respective businesses.
These are changes that others have not forecasted – and many have not done so to their own detriment. This is an unfortunate reality; which is certainly not lost on many observers who have studied the patterns and trends of this industry, in recent years. This is a fact that needs to be embraced and appreciated. If one is to internalize the changes happening across industries due to the advents of technology and its continued advancements, one will be able to better comprehend why these changes are happening.
But that’s not enough. People must also recognize why these changes are happening; and which industries will naturally be next. Now of course, it’s not fair to paint with a broad brush. There are certainly some more sophisticated observers within the publishing industry that have embraced these changes, and indeed been prepared for them, thoroughly.
But in order to prepare for them adequately, one must first be equipped with the knowledge of the ways the technology sector is naturally going to transform the given industry. Once such a recognition and understanding is attained it is only normal that there is preparation that is followed to ensure that everyone and all the respective stakeholders are keenly aware and alert of the changes.
With this preparation there will undoubtedly be protocols followed in an effort to ensure that the proper measures are in place to ensure a smooth transition and accommodation to whatever the future conditions of the industry will be. This is integral and pivotal for people to understand and appreciate.
Once that level of appreciation is attained, industries that are the subjects of such transformative changes – including the publishing industry, will be able to not only survive but also excel beyond their own wildest expectations.