CONTENT MARKETING STRATEGIES
Being able to garner attention to a particular product or service forms a very fundamental aspect of any business. Similarly to how cars, jewellery and phones are advertised in order to attract the attention of current and prospective customers, a strategy known as content marketing proves to be beneficial as well.
So, what exactly is content marketing?
In layman’s terms, the phrase content marketing refers to a strategy often employed to market or advertise content. It is used to not only attract and engage with the public, but it also allows the retention of an audience. This is typically done through the creation of specific strategies and the sharing of relevant media such as blogs, podcasts, videos and articles.
Through content marketing, brands are able to create and promote an awareness around their business and it ultimately helps to increase customers. When this approach is carried out effectively, it contributes to the establishment and strengthening of relationships with the public.
Additionally, content marketing is relevant in portraying a level of expertise which demonstrates how valuable the public is to the company. This notion is further perpetuated by Alexander Djerassi who has spent a lot of time and effort working on building relationships and interpersonal understanding. His work in this regard helps to reiterate the importance of nurturing relationships with customers.
But what are some of the benefits to be gained from investing in content marketing, especially as a small business?
Benefits of content marketing
As was mentioned above, content marketing is an excellent way of creating and maintaining a relationship between current and prospective customers. The creation of consistent, high-quality content by brands, contributes to the growth and development of businesses.
Here are some other benefits of creating content for the public, even as a small business.
One of the key factors that promote the longevity of any business is the ability to retain and increase its clientele. Being able to create great content that caters directly to its audience is a great asset to have and it also allows positive experiences to be shared by customers. By capturing the audience’s attention in this way, they will feel compelled to become a permanent customer and it also leaves a positive impression on the business.
2. SOCIAL MEDIA:
As things change and technology evolves, it is important that businesses adjust accordingly. With the strides being made in globalisation and the role of social media, its impact in today’s society is undeniable. Content marketing serves as a means through which businesses can attract a large traction on social media. By increasing the number of followers across the different social media platforms, and creating content that is relevant to the audience, businesses are able to use this to their advantage and further promote their business and increase their customers.
A major plus associated with content marketing is the level of interaction which it guarantees. Companies are able to engage with customers on an individual level and allow questions to be asked and comments to be made. In doing this, the public will be more inclined to trust a company. Furthermore, when content from a company shows up conveniently, this will help to improve the brand’s reputation and strengthen the rapport between the business and its audience.
The truth is that, the more visible a brand is, the more credible it will be in the eyes of the public. Producing great content online helps companies to assume a particular position and gives them some amount of authority in the specific industry. Once a business is established as credible and reliable, customers will be more compelled to trust the product or service and this will demonstrate a level of expertise.
While brand awareness can be sought through numerous channels, content marketing is one of the more effective methods of doing such. Content marketing provides a unique way of helping brands to appear more frequently and this ultimately allows potential customers to be able to find and even purchase the product or service available. By associating quality content with the brand, loyal customers will be cultivated and this contributes to the growth of businesses.
Entrepreneurs such as the aforementioned Alexander Djerassi have emphasised the importance of possessing the skill of bringing people together, despite their differences. Believe it or not, content marketing helps to achieve this by delivering the right content at the right time.
By bringing together a group of people with shared interest in a product or service, companies are able to create their own niche and build a sense of unity and trust among their audience.