Sometimes we all look with envy at brands with a massive following and wonder if we can achieve a fraction of it. The truth is, many brands are struggling to stand out. Any entrepreneur will find great joy if consumers know, identify, recognize, and craze their brands. However, in the digital space, everyone has an equal playing field. You just need to play your cards right.
Enters Rhonda Swan, the CEO of Unstoppable Branding Agency. Rhonda has helped thousands of clients build brand visibility and recognition. Swan sees the internet as a platform full of opportunities to accelerate brand visibility.
Swan leverages social media and other digital platforms to bring her clients inspiring stories to life. She helps brands bring out the ‘best-kept secrets, become the world-known experts.’
It is not by luck or chance that brands succeed – it is with determined and methodical steps. Here are some strategies that Rhonda swears by to guarantee your brand publicity.
Whether done virtually through social media or physical engagement, networking is an excellent way for brand publicity. Back in the early 2000s, Rhonda mastered Google Ads and helped clients gain thousands of clicks. Fast forward, 2020, and the choices of platforms are endless, like Facebook, Instagram, Twitter, YouTube, among others, which provide massive opportunities for networking and publicity for businesses to thrive.
Rhonda supports her clients in leveraging social media and ensures clients effectively market their brands across the various platforms to reach their customers across the globe.
Each of the social media platforms can be optimized. Engaging an expert, like Rhonda, or PR consulting firm can help to accelerate brand awareness across multiple platforms for an optimum effect.
Many people are doing great things, solving people’s problems, and offering solutions and adding value. Yet, beyond their compounds, nobody even knows they exist. Enterprises and brands are no exception. Many opportunities exist for publicity that can yield growth and increased revenue. One such avenue is the press.
Press releases and editorial coverage are great opportunities for publicity. Some people would delight to have their stories or brand features in publications. The effect of business can be profound. Entrepreneurs should look for opportunities in editorial media coverage or electronic media to amplify their brand credibility and visibility to the Customer. At Unstoppable Branding Agency, Rhonda and her team have helped entrepreneurs place their stories into top-tier publications such as Forbes, Entrepreneur, Inc, Fast Company, among others.
Leverage branding agencies
PR is an art that is not easy to master. Many businesses will miss an opportunity to grow and expand their brands due to poor positioning. Finding a PR firm or branding agency may make the difference between success and failures. The agencies will support your PR research, develop a strategy, and plan and support its implementation.
Stats show that by the end of 2022, the PR industry will be valued at 93 billion dollars. These figures point to a growing demand for publicity. With over 13 years of experience, the Unstoppable Branding Agency is not relenting. They have helped thousands of businesses across the globe to scale their brands. Rhonda makes superstars out of ordinary business owners, CEOs, and executives, which radically improves their bottom line.
Partner with influencers
Working with influencers in your venture can be a great way to increase brand publicity. Such partnerships can tap into the influencer’s fans, bypassing the long process that building trust takes. Brand endorsement, features, or even mentions, can also increase product awareness. Influencers have already established trust with their audience, and with the right messaging, you can amplify your brand through them.
Add value with your product and messaging
Having a great product or service is a sure way to maintain visibility. Building value and focusing on the benefits, standards of service served, and promise to clients goes a long way in maintaining and expanding brand visibility and growth. Your other publicity strategies and messages can only be as good as the product.
Building brands may take years of hard work, and Rhonda reckons that maintaining visibility amidst many competing brands is a challenge. However, adopting some of these time tested strategies to build your brand will lead to growth and increased revenue.
Connect with Rhonda here to learn more about how your brand can stay ahead of the competition.