In the communication sector, there is so much that can go wrong with the mass media. With breaking news being a very critical part of modern media it’s critical to remember that every anchor had to go through intense training. In order to deliver breaking news on multiple outlets, the organization is key. Ken Kurson, a communications expert, admits that being on top of all information is important. News reporters have to keep a stern and unbiased persona when delivering press to major audiences, and it’s not easy.
In order to keep a straight face when delivering intense news, anchors have to really practice. Also, when managing a shocking press release, it’s important to get all the facts straight. Messing up can cost someone a career. It’s a very stressful process but it can be done smoothly. The most important thing to remember is to understand. Take everyone’s situation into account and then process accordingly. Sometimes, reporters have some type of connection to someone who has negative press about to be released. It’s important to remain committed to your work, your etic, and especially your morals during those times. Being a master of press relations will only come after years of experience. Being able to adapt quickly to breaking news stories and delivering the cleanest news possible is something that only the best journalists can do. We all have our own opinions and beliefs on certain subjects. It’s totally understandable and human. However, during a press release, breaking news story, or something that you might not personally agree with, remaining unbiased is key. People like Ken Kurson say that being a fluid writer is paramount in press relations.