Google is the number one search engine. You know that. I know that. Everyone knows that. But, did you know that Google’s younger brother, YouTube, is the second largest search engine?
Yes, the video network is in the number two spot. This makes it a great source of traffic that many businesses simply ignore because they don’t think they can market on a video platform.
There are some things you can do to take advantage of the opportunity that exists on YouTube, and then push that traffic to the website pages you want. It’s not easy, but it is doable. Use the following tips to help you succeed.
Start Doing Keyword Research
Before you can start making content and optimizing it to rank on YouTube you have to understand that the keyword research is different that on Google. They are two different networks. Two different pools of data.
Just because the keyword car audio system might receive a lot of traffic in Google’s organic search that doesn’t necessarily mean it receives the same on YouTube. You need to get the YouTube search volume and there are some tools that can help you with this.
TubeBuddy and vidIQ are the two most popular tools for YouTube creators and they give you access to all kinds of data, including search volume for keywords.
You can also use these tools to help you optimize your video titles and descriptions to help pull as much traffic and views as possible.
Create Videos to Drive Traffic to Specific Website Pages
You might have a blog like the one found here, so you could create a video optimized for similar terms and then include a link in the video’s description as well as a CTA in the video itself.
It’s important that the video content you create is highly relevant to what you are going to attempt to drive its viewers to. If there is a big difference or if it isn’t relevant you will see a big disconnect.
There is nothing stopping you from taking each blog post and creating a video for it, and then including a link to the post in the description and pushing traffic to your website with the hope of a large percentage converting.
A contractor, for example, could create detailed instructional videos on how to install plumbing fixtures and offer more information on their website, and direct viewers to that within the video description.
If you attempt this, make sure that you have just one call to action per page and make it so it’s the only option on the page. Eliminate all distractions to increase your conversion rate.
Publish Videos to Tell Your Brand’s Story
“YouTube is a great platform to use to help tell your brand’s story,” explains Chris Dziak of Pure Nootropics. “You can craft your message in a clever way and optimize it to attract potential customers.”
We are going to see more brands take this approach, as there is just so much traffic and attention available on YouTube right now. If you don’t already have a brand channel consider starting one ASAP.
Video content is the way to go, as you can then share it across all social profiles as well.