For many businesses, the holidays present a whirlwind time of things. If your business is retail-based, then you likely experienced a major boom in the lead-up to Christmas. Post-holiday sales are also a great way to get leftover inventory off the shelves and make additional sales before the end of the year.
After the hustle and bustle of the holidays have settled down, however, you will want to take the time to reconnect with your clients in the new year. No matter how profitable December was for your business, there is no reason to let up and let things slide once the new year starts.
The best thing that you can do is be proactive in attempting to connect with your clients in the new year. Remind them about your products and services and check-in to see if there’s anything they think you can be doing better.
If you are looking for some realistic ways in which you can connect with your clients this year, here are a few ideas to consider.
During the holidays, you likely send out some token or gift to your clients in order to wish them a Merry Christmas and a happy holiday season. However, it is also worth considering sending out corporate gifts in the new year in order to connect with your customers once again.
A simple token in the form of a corporate gift can go a long way to strengthening your relationship with your customers. Make sure that whatever you choose is something that will be universally appreciated and that can be personalized with your company’s name and branding.
A few suggestions to consider include corporate chocolate gifts, some form of stationary, or even a reusable water bottle.
Rethink Customer Service
The start of a new year is the perfect time to make positive changes in the way that you do things on a professional basis. If you intend to make any sort of New Year’s resolution for the manner in which you run your business, consider adding a renewed focus on customer service to your list.
There is no denying the significance of good customer service practices when you are running a small business. You simply don’t have the luxury of letting your customer service slide. Therefore, it is highly likely that the best way for you to connect with your customers in the new year is to rethink your customer service and make necessary improvements.
Get Involved in Social Media
If you have yet to set up profiles for your small business on the more popular social media platforms, now is the time to do so. The new year provides the perfect opportunity for you to connect not only with your existing customers but with new ones as well via social media. Social media is a very powerful tool when it comes to connecting with customers, so make an effort to get involved on social media at the start of this year.