Why Community-Driven Marketing Outperforms Paid Ads for Local Growth
A few months ago, I sat across from a local florist in a coffee shop downtown. We weren’t talking about...
marketing
When You’re Ready to Reinvent Yourself, Marketing Is Waiting
There comes a time, maybe it’s in your late twenties, maybe it’s deep into your forties when you start to...
Tracking Marketing Budgets
Ways To Keep Marketing Budgets on Track. A marketing budget is the sum a company assigns to marketing projects aimed...
Internet Marketing for Global Companies
Internet Marketing for Global Companies Internet marketing has gradually grown in size and importance. Increasingly, businesses must take a strategic...
Storytelling in Marketing
Good stories in marketing pay, and whoever tells the best story wins. When marketing a campaign, the art of storytelling...
