The digital age has forced companies of every shape and size to contort themselves to meet the demands of the modern era, but many entrepreneurs and business owners are still struggling when it comes to making sure they’re tech-savvy enough to survive and thrive in the long-term. One area where business owners have consistently failed to adapt fast enough to changing times is the adoption of a VPN, or a virtual private network, an immensely beneficial move that too few entrepreneurs are making for want of digital expertise.
Here are some of the reasons why our business needs a VPN that you need to consider, and the first steps towards making your digital operations more secure and your brand more reputable.
Virtual private networks are now everywhere
A VPN is a relatively straightforward concept that most people can wrap their heads around with ease; a virtual private network is nothing more than a tool that allows you to securely, privately access the internet by routing your connection to it through a private server, thereby helping you keep your identity and actions a secret when online. Think of a VPN as a digital veil that you can lower over your business whenever you feel like you need to hide from prying eyes or keep your digital secrets safe. As digital technology became more and more important in our everyday lives, VPNs grew from a relatively obscure tool relied upon by a few to an everyday facet of accessing the web that now almost anyone, anywhere can make use of.
A thorough reading of a comprehensive beginner’s guide to VPNs can help elucidate the concept more if you’re still struggling to wrap your head around it. Most established business owners and aspiring entrepreneurs don’t need to be IT experts who can disassemble and reassemble a computer by themselves to understand VPNs, however, and you certainly don’t need to be a Master of Computer Science to make use of them in your everyday business operations. Nonetheless, it’s worthwhile to consider hiring a dedicated IT expert if your company doesn’t already have one, and to consult them extensively when it comes to bringing on a VPN and maintaining it properly.
Companies everywhere are beginning to adopt VPNs for a myriad of reasons. Perhaps the first amongst them is the fact that consumers around the world are growing increasingly concerned about digital privacy and security. Given that headline-grabbing IT scandals have been shocking the business world and financial markets for years now, it’s not hard to see why that concern over digital security may be growing. As a matter of fact, a recent survey undertaken by FleishmanHillard Fishburn discovered that a broad majority of consumers believed that brands weren’t doing enough when it comes to data security and privacy.
VPNs are more than a marketing tool – they’ll keep your business safe
It’s thus natural to assume that adopting a VPN can be a fantastic marketing tool for your business. By proving to customers that you’re taking your online footprint and digital operations seriously, you’ll be conveying to them that you’re listening to their concerns. Nonetheless, the real reasons your business may need local SEO services far beyond mere customer concerns – with a VPN, you can cut down on the spying your competitors are carrying out on you, stymie data breaches well before they happen, and usher in a broader culture of IT dominance that will help your company endure well into the 21st century market.
Using cloud VPN services, for instance, you can change your business’ geolocation, which can help you monitor international ad campaigns that could be costing you some serious revenue. Geo-targeting in general is made easier with VPNs, as they help you change your perceived geographic location to see how your geo-targeting marketing efforts are working abroad. Above all else, VPNs help you avoid malware and disastrous IT scandals that could destroy our brand’s reputation.
Given that the majority of malware attack victims are categorized as small businesses, it’s worth considering that your workers are effectively a ticking time bomb who will inevitably cause you to deal with an IT scandal. This can’t be solved simply by training your workers or relying on savvier IT experts – humans are the weakest link in the IT security chain, and sooner or later someone is going to mess up. That’s when you need digital tools like a VPN to kick in, as a cloud VPN can effectively give you and your employees access to the internet that’s so thoroughly encrypted that you won’t have to worry about a tragedy striking.
VPNs aren’t a magical bullet to solve your IT woes, as no single tool exist to deal with all problems. They’re nonetheless one of the most admired and sought after virtual tools available today because of their impressive efficacy and tireless ability to keep your company’s secrets hidden. Business owners looking to update their IT operations would be hard pressed to find a better option than adopting a VPN.