Although summer might still seem like a far-off dream in many places, it’s never too early for your business to start preparing for this change of the seasons.
Even if your business isn’t technically a seasonal business, there are still things that all businesses can and should do to prepare for summer and the changes this can bring for your customers or clients. To help you in this area, here are three ways you can prepare your brick-and-mortar store for summer.
Do Construction And Maintenance
Because fall and winter are often filled with cold, short, dark days, many businesses use the early summer months to do construction and maintenance on their property.
According to Bob Phibbs, a contributor to RetailDoc.com, part of your summer preparation should include cleaning out your store and preparing it for any construction or maintenance that you need to take care of.
Common physical improvement projects that many brick-and-mortar stores take on in early summer include things like repairing their roof, adding a fresh coat of paint, installing new signage, and fixing anything that may have broken during the harsh winter months. If you have an active local community that supports your business, you may even want to consider opening your improvement projects to the public as a way to encourage both community service and more personalized interaction with your business and employees.
Make Your Establishment Inviting
If you live in an area that gets very hot in the summer, you might want to take some measures that will ensure that your brick-and-mortar store is a cool haven for those trying to get out of the summer heat through retail therapy.
Along with this, Lauren Ufford, a contributor to Shopify.com, shows that you might want to take some additional measures that will encourage customers to stay in your store longe, thereby encouraging them to spend more money as well. Some things you might want to consider including could be free Wif, complimentary cool refreshments, in-store demonstrations of your products, and a cool area to rest away from the summer sun.
Take Advantage Of Your Outdoor Space
According to Marcia Layton Turner, a contributor to Forbes.com, the summer is also a great time to take advantage of any outdoor space that your brick-and-mortar store might have at its disposal.
You can use these areas to set up displays, showcase advertising or marketing materials, or simply interact with passersby. Just make sure that anything you bring outside during the day can be easily moved back inside once your store closes for the evening.
If you own a brick-and-mortar business, consider using the tips mentioned above to help you prepare for the summer months ahead.