Roy Peires and the Practical Principles Behind Kind Holidays

A charitable programme’s design influences how effectively it can serve people over time. Roy Peires, founder of the IDILIQ Group and the IDILIQ Foundation on the Costa del Sol in Spain, has connected Kind Holidays with a practical use of hospitality resources. Since the programme launched in 2012, Roy Peires has supported an initiative that provides donated accommodation to families facing serious health, bereavement, caregiving, or service-related challenges.

Kind Holidays is based on a straightforward principle. The IDILIQ Group can use accommodation at IDILIQ Hotels & Resorts to provide families with a period of respite. This connects the group’s hospitality operations with a specific form of charitable assistance.

The Core Design Decision Behind Kind Holidays

Many corporate charitable programmes rely primarily on financial contributions. Kind Holidays uses a resource already available within the hospitality business: hotel and resort accommodation.

Roy Peires’ approach to Kind Holidays connects that accommodation with charity partners serving families who may benefit from time away. The programme does not replace the work of those organizations. Instead, it provides a hospitality resource that partner charities can incorporate into the support they already offer.

This structure gives Kind Holidays a clear purpose. The charitable contribution is a stay at an IDILIQ Hotels & Resorts property, arranged through organizations that understand the circumstances of the participating families.

The model also keeps the relationship between hospitality and charitable service visible. Accommodation is not treated as an unrelated donation. It is the central resource through which the programme provides assistance.

Roy Peires and the Selection of Charity Partners

Kind Holidays launched in 2012 with Give Us Time as its founding partner. Give Us Time arranges respite breaks for military personnel and their families, including households affected by service-related trauma or physical injuries.

The connection between the two organizations is practical. Give Us Time identifies families who may benefit from a break, while Kind Holidays provides access to accommodation within the IDILIQ Hotels & Resorts portfolio.

The charity partnerships developed by Roy Peires have remained focused on organizations supporting people facing difficult circumstances. This gives the programme a defined role without requiring Kind Holidays to provide medical, counseling, or social services directly.

The programme instead contributes what the hospitality group is positioned to offer. That division of responsibility allows charity partners to remain focused on their own areas of service and beneficiary support.

Expanding Eligibility Without Diluting Purpose

From 2016, Kind Holidays expanded its partnerships to include organizations supporting seriously ill and terminally ill children, bereavement charities, children’s hospices, and the Carers Trust. Although the participating organizations serve different communities, the shared purpose remains respite.

This expansion allowed the programme to reach more families without changing its central function. Kind Holidays continued to provide accommodation, while partner organizations continued to identify and support eligible beneficiaries.

The programme was suspended during the COVID-19 shutdown and resumed in 2022. Since its launch, Kind Holidays has provided free accommodation to more than 2,300 people through more than a dozen charity partners.

Those figures reflect participation across several years and organizations. They also show how a focused charitable offering can continue serving different groups while retaining a consistent purpose.

Operational Continuity as a Programme Principle

The interruption caused by the COVID-19 shutdown affected hospitality operations broadly. Kind Holidays paused during that period and returned when the programme resumed in 2022.

The resumption matters because it preserved the connection between the IDILIQ Group’s accommodation resources and its charity partners. Roy Peires’ support for the programme’s continuity helped Kind Holidays remain part of the group’s charitable activity after a major disruption to the hospitality sector.

Continuity also depends on maintaining relationships with partner organizations. Each participating charity brings its own knowledge of the families it serves, while the hospitality group provides the accommodation associated with each stay.

This collaborative structure keeps responsibilities clear. Charity partners manage their relationships with beneficiaries, and Kind Holidays contributes the resource around which the respite break is arranged.

The Replicable Framework Roy Peires Built

The IDILIQ Foundation has developed a guide for other hospitality operators interested in establishing similar initiatives. The guide is intended to help businesses consider how accommodation can be offered through partnerships with charitable organizations.

The existence of the guide extends the Kind Holidays idea beyond a single hotel group. Other operators can examine the model and determine whether available accommodation could support charities working with families in need of respite.

The wider value of the guide lies in its practical focus. It presents donated accommodation as a form of charitable participation that hospitality businesses can evaluate within their own properties and operating circumstances.

Through Roy Peires, the Kind Holidays model has also become part of a broader conversation about how the hospitality sector can support community organizations. The programme shows that charitable involvement can be connected directly to the services a business already provides.

This does not mean every operator will use the same structure. Hotels, resorts, and other travel-sector businesses differ in size, location, capacity, and community relationships. The guide offers a starting point rather than a single formula.

Kind Holidays remains grounded in the relationship between accommodation and respite. Its development since 2012, expansion from 2016, resumption in 2022, and work with more than a dozen charity partners provide a clear record of how that principle has been applied.

About Roy Peires

Roy Peires is the founder of the IDILIQ Group and the IDILIQ Foundation, with decades of experience in hospitality development, resort management, and charitable programme leadership. Based on the Costa del Sol in Spain, the work includes hospitality operations, community investment, and programmes that connect accommodation with practical support for families. Readers may view Roy Peires’ professional profile for additional information.